Welcome to the website of Metz
with recent information about Metz and the Flower Market
25-06-10 Scala Verde magazine is out now!
Dear all,
The latest issue of our Scala Verde magazine is out now and we will focus on Summer: The design pages are filled with Summer ideas, 2 growers will inform you about their favourite Summer flowers and……..we would like you to tell us your favourite top 3 varieties of Summer flowers and why you love working with them.
Email these to us by the 15th July 2010 and you have a chance of winning one of 30 PURE SUMMER FLOWER books. For more information click on the Mail & Win image on the right.
If you have not received an issue yet, please contact us and we will forward one to you.
Enjoy reading!
The Metz Team
03-06-10 Fresh designs to celebrate Summer!
These fresh designs in green, pink and purple will definitely give your customers the so long hoped for Summer Feeling!.
So have a look in our sundries sections and surprise your customers. Please click on an arrangement for an enlargement.
Enjoy the summer!
Please click on an arrangement for an enlargement.
28-05-10 Pure Summerflowers
From the 31st May until 18th June 2010 we will focus on Summer Flowers. The range of Dutch Summer Flowers is enormous, Summer Flowers sparkle with colour and diversity. They are a real source of inspiration! We hope that this magazine will inspire you as well. It is now time to try them all!
If you do not receive a leaflet please contact the Metz Team in Holland.
03-05-10 Opening first Cash & Carry in the United States
Fleura-Metz is proud to announce that the opening of our first Cash & Carry in the United States will be in Boston, Massachusetts on Monday, May 3rd, 2010. The Cash & Carry will be located in the heart of Boston at The Boston Flower Exchange. Founded in 1909, the BFE has been the focal point of the floral trade of New England since its opening. We’re happy to report that Fleura-Metz is the first Dutch company to be there in over one hundred years.
Fleura-Metz Boston will be the second Fleura-Metz Cash & Carry in North America. The first Cash & Carry is located in Mississauga, Toronto.
07-07-09 Merger Fleura and Metz
Fleura and Metz merged on 3rd July 2009 after a 9 month period of negotations. The merger will operate under the name Fleura-Metz.
The new company has the ambition to be the best partner for florists in Europe and North America and will use it's size to realize advantages at the following levels: sourcing, logistics, IT and marketing. Fleura-Metz will be the link in the chain between florists and growers from around the world and the effect will be a shorter and more efficient chain. This integration and size will give the best basis for innovations, particularly on a marketing level. Fleura-Metz prime aim is to strengthen the position of the florist.
Fleura-Metz management will be operating from two headquarters: Westland and Aalsmeer. The merger will be led by Robert Kalter and Frank Koenen and will continue in the market with the known brands such as Metz, Fleura, HBI, Hottinger and Scala Verde.
Fleura-Metz has a turnover of around 300 million euro and delivers to 25.000 customers in Europe and North-America. The group has 54 cash & carry's and uses the online ordering system Iris. Fleura-Metz provides jobs for 1000 people and is a partner of MFI.
Websites:
www.fleura.com
www.metz.com
www.mfi-import.com
27-01-09 ‘METZ BASICS' - A SMARTER WAY TO BUY!
We are proud to introduce a new buying concept ‘Metz Basics'. This allows our customers to buy their flowers a little less expensively, without compromising the quality.
How does it work?
Many times florists are looking for a very specific colour in a flower, e.g. a black centred orange Gerbera with a tangerine shade. This variety of Gerbera is easily located on our pricelist.
Other times, however, the same florist is just looking for an orange Gerbera (and they don't mind if the colour is dark orange or light orange, black centre or green centre) as long as it's an orange Gerbera!
For occasions like this, we have created ‘Metz Basics'.
This allows florists to buy their basic product line (e.g. Lilies, Tulips, Callas, Amaryllis, Cymbidium, Spray Chrysants, Hyacinths, Gerberas, and Mini Gerberas) by colour - not variety! By giving us the flexibility to get the best deal available in the market that day, we can offer these products to the florist without compromising quality.
20-01-09 COME ON AND JOIN US!
Scala Verde is now live and many of our valued "A" and "B" customers are benefiting from being part of this exciting concept. It is so easy to become part of the Scala Verde partnership and we are actively looking for Metz florists in many parts of the country to complete the network.
Do come and join us as in these difficult financial times, it makes sense to promote your business in the best way you can and Scala Verde will give you the edge over your competitors, together with value for money! To have the peace of mind to know that you are sending flowers, on behalf of your customer, to another Scala Verde partner with the knowledge that these orders will be executed by quality florists using quality Metz flowers, is very gratifying for you.
David of Style Workshop in Tunbridge Wells says: "We recently had an order from a regular customer who needed a bouquet to go to a hospital in Maidstone urgently. Luckily we knew that there was another "Scala Verde" shop called "Distinctly Floral" near there, who would maintain the Metz standards and quality. As a result the two of us got the business AND most importantly the customer was happy and will return in the future".
Please apply for the "Scala Verde Partnership Form" today and you will soon be part of the innovative list of florists already taking part in the program. Contact Mieke on 0031.174747430 or by email to uk@metz.com.
Metz Ecuador
Since October 2004 Victor van Dijk (30) a Dutchman from the Westland area, famous for it's flower production, has been running our Quito office in Ecuador, he has lived in Ecuador for 7 years and has vast knowledge of the growers and transportation. This familiarity with the area has worked well and Metz are now sending flowers to USA, Canada and Europe. These are of the highest quality being sourced from our own partner growers and packed by them in Metz Ecuador boxes.
Ecuador has many climate zones so a large variety of flowers can be produced from large headed roses, tropicals to summer flowers. The trend at the moment is for garden style, large headed roses and these can be obtained in a variety of colours and the highest quality. A capital E on the pricelist tells you that these are sourced from Ecuador and you will see are competively priced. So why not give them a try or some of the beautiful range of tropicals and summer flowers that are presently available.
Notice Board
On this website http://www.metz.com we have the facility to provide you with a service to advertise items you may want to sell. Whether it be to sell your business, van or any other item or advertise for new staff this can now be done free of charge. So let us help you. To give further information please apply to Mieke or Hans in Holland on 0031.174.74.74.30 or Fax 0031.174.74.74.34 or E-mail: uk@metz.com.